Hello Creative People, 

We’re Nat and Jem—musicians, artists, brand builders, entrepreneurs, and lovers of all things that make you feel something.

Jeremy’s from Melbourne and I’m from California. We met in New York, fell into each other’s rhythm, and ended up in Australia for a decade, building a life, raising a family, and laying the groundwork for what would become a series of creative experiments—some big, some wild, all meaningful.

We’ve spent the last 20 years building our agency, Passport Brand Design, into an international branding force—and drinking a hell of a lot of coffee along the way. Because creativity and caffeine? They go hand in hand. Always have.

Ten years ago, we started with specialty coffee in our warehouse to keep our creative team sharp and our hearts full. But over time, that small act of brewing became something bigger. A signal. A ritual. A passion. So we followed it.

 That’s how Freelance Coffee Project was born.

 Freelance is our rebellion against the bland, the overproduced, the forgettable. It’s our love letter to the makers, the ones who can’t help but create. Freelancers, artists, writers, poets, musicians, designers, doctors, mothers, students—and anyone bold enough to live life on their own terms. We see you.

We don’t blend our coffee, because we don’t believe in blending in. Every single origin we roast has a story—and we let it speak for itself. Loudly. Clearly. Unapologetically.

But this isn’t just about us. It never was. Freelance is about the people we surround ourselves with—the farmers who grow the beans, our passionate roasters, the baristas behind the bar, the collaborators dreaming up what’s next. They’re the pulse. The heartbeat. The soul.

 We built the Freelance space ourselves so it hits different. It has a feeling. You’ll know it when you walk in. Warm, raw, creative, alive. And we’re just getting started—with bold collaborations on the horizon.

Coffee connects.

Creativity connects.

Music, art, and above all—love—connect us all.

 This is our craft. This is our rebellion.

Welcome to Freelance.

 With love,

Nat & Jem